Most city flags are forgotten the moment you see them. But Chicago's is different — it shows up on tattoos, barbershop walls, and backpacks. What is it about this blue-and-red banner that makes people feel so strongly?
The flag appears on walls, bags, even skin
More meaningful than the national flag
Good design makes a flag unforgettable
A radio host explains the love for Chicago
Let's explore how a piece of fabric became the soul of an entire city.
Skim the article in 90 seconds, then check your answers.
Where does the article say you can find the Chicago flag?
What do the stripes and stars on the flag represent?
Why does Roman Mars think people love Chicago?
From haircut chairs to human skin — this flag has conquered the city.
When a flag replaces the national banner at a hero's funeral, it has become something more than fabric.
The secret to the flag's success: simplicity, symbolism, and striking visual impact.
A design expert offers a bold reversal: it's not just that people love the city — the flag makes them love it more.
Challenging expectations and adding nuance
Expressing extreme results and measures of intensity
Defining and qualifying nouns mid-sentence
Chicago's flag appears on walls, bags, and bodies — a visible sign of intense civic identity.
When a city flag replaces the national banner on a casket, local identity runs deeper than national pride.
Great design principles — simplicity and clear symbolism — explain why this flag is rated so highly.
A well-designed flag doesn't just reflect love for a city — it makes people love the city even more.